Europe’s first pop-up store with artificial intelligence has opened at Westfield London
The Trending Store is the first retail outlet in Europe to dovetail the online and offline worlds, searching the internet for the latest fashion trends with the aid of various algorithms and offers the results to try on and buy. It will be open for one week through to July 7 and all proceeds are going to Save the Children, the centre’s charity partner.
Katharina von Schacky, global head of shopping at co-owner Commerz Real said: “Westfield London is once again demonstrating its innovation leadership and setting standards when it comes to future shopping experiences.”
The Trending Store was developed by Westfield in cooperation with Nextatlas, a software service platform that scouts and analyses trends for brands.