All Good Things for intu

Sustainable fashion brand heading for intu-owned destinations

New sustainable fashion brand All Good Things is launching its first stores at popular intu-owned destinations intu Merry Hill and Cribbs Causeway this year.

intu, the owner of intu Merry Hill and joint owner of Cribbs Causeway with M&G real Estate, has signed up the concept which will target sustainably-conscious shoppers with ethical fashion labels, ‘red carpet’ dress rental, and a collection of end-of-the-line clothing from leading designer brands. A number of fashion industry veterans have backed the new concept.

It opened at Cribbs Causeway in October and will launch at intu Merry Hill in November.

Nick Round, regional managing director at intu, said: “All Good Things is an exciting and modern concept that demonstrates how retail continues to evolve and innovate in response to changing consumer behaviour. It has selected two of the country’s most popular shopping destinations to launch its first stores to ensure they can flourish amongst the centres’ high footfall and compelling line-up of existing brands.”

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