Anthropologie opens third ‘local’ store

Fashion and lifestyle brand  opens new store in Winchester

US fashion and lifestyle brand Anthropologie, has opened a new 6,000 sq ft store at 56 High Street, Winchester, Hampshire, as part of its ‘local store’ strategy rollout.

Colliers International’s retail team has let the former Jack Wills unit to Anthropologie on a 10-year term on behalf of the landlord, AXA.

The retailer announced that it would open five new stores for its smaller neighbourhood shop rollout over an eight-week period, the first of which was a boutique in Amsterdam and a second in Kingston. The Winchester opening marks the brand’s third opening. A fourth unit is expected to be launched in Oxford in the new year with a fifth location yet to be announced.

Lloyd Entwistle, director in Colliers International’s Retail team commented: “It’s not all doom and gloom on the high street, as is demonstrated by Anthropologie’s latest store strategy. The brand has combined flagships in city centres, with online and a social offering, and this new local neighbourhood shop concept just adds to why retailers that provide a relevant customer experience, are those that are thriving.”

Anthropologie was advised by McDivett.

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