Brown Thomas for flagship store at Dundrum Town Centre

Luxury retail store signs up for Dublin scheme

Hammerson has announced on behalf of the Dundrum Partnership that Ireland’s luxury retail store, Brown Thomas, is to open a flagship store at Dundrum Town Centre, Dublin.

Brown Thomas’s vision for the store is: ‘to create a contemporary space – mixing physical and digital – designed to enhance the shopping experience for customers’.

Following a complete refit of the existing retail space, the store will launch in the first half of 2021, with plans to employ over 400 people when open. It will trade over two levels and comprise of over 63,000 sq ft.

Mark Bourgeois, managing director UK & Ireland at Hammerson, said: “We’re really focusing on the world’s leading brands and experiences, and today’s announcement is a great example of that strategy in action, as Brown Thomas is one of Ireland’s most iconic and successful retail brands. Not only does it have a cherished heritage, it also delivers an extraordinary experience every time you visit. The investment from Brown Thomas will transform the department store line up at Dundrum, replacing two levels of the existing House of Fraser store, ensuring Dundrum remains the premium destination of choice for both brands and consumers.”

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