Bullring signs Herman Ze German

Grand Central to debut first Herman Ze German site outside of London

German eatery Herman Ze German is to open its first UK site outside of London at Grand Central, Birmingham. Due to open on 1 April 2019, the brand will be located next to Tortilla within Birmingham’s Bullring Estate, which comprises Bullring & Grand Central, and Link Street.

The 700 sq ft Grand Central site will serve authentic German sausages carefully sourced from its trusted family butcher in the Black Forest, and since launching in 2008, it has established itself as the authority on indulgent German wurst. The brand currently has four sites in London and a food truck in Germany.

Iain Mitchell, UK commercial director at Hammerson, said: “Herman Ze German will be a great addition to Grand Central’s already strong restaurant line-up. The fact that the brand has chosen Grand Central and Birmingham for its first site outside of London is a real vote of confidence in the city, and highlights the centre’s position as one of the UK’s premier retail and leisure destinations.”

Azadeh Falakshahi and Florian Frey, co-founders of Herman Ze German added: “We are super excited to be bringing our famous Currywurst, Schnitzels and grilled Black Forest sausages to Birmingham. With its line-up of leading retailers and restauranteurs and location directly above the busy New Street Station, Grand Central was the obvious choice for our first site outside of London.”

share on:

Leave a Response