intu pilots new in-store cashback app for retailers to drive footfall
intu has become the first shopping centre landlord to launch an in-store cashback app that will allow retailers to drive footfall by rewarding customers for spending in physical stores.
intu Pocket will give shoppers at least 2% cashback on anything they buy from participating shops and restaurants at intu’s 14 UK retail destinations.
Participating retailers will award customers with cashback, which currently ranges from 2% to 10%, every time they spend in store. They can also offer bonus offers, which could be as much as 90% off, to influence shopping behaviour in a particular location on a specific day. Anonymised data collected by intu Pocket will also provide retailers with access to real-time customer insights through the app.
Customers can add their usual payment cards to intu Pocket which uses innovative card-linking technology to track transactions made by the same cards in stores. The customer then receives cashback on any purchases from participating shops and restaurants and can withdraw the cash to their bank account once a minimum of £5 is accrued. Unlike some cashback schemes, the customer will always get the minimum cashback amount every time they spend with a participating brand.
Trevor Pereira, commercial & digital director at intu, said: “Online shopping data is used to build loyalty and drive sales, and we wanted to provide some of the same benefits to intu’s customers and retailers. intu Pocket enables us to reward shoppers for spending their money at an intu centre and helps to increase footfall and sales to our retailers’ stores.”