Cashless charity giving comes to Seven Dials

Innovative non-profit Tap London launches contactless giving

Shaftesbury is hosting a contactless charity campaign at 36 Monmouth Street in its Seven Dials Estate in London’s West End. The project invites Londoners to give a one-off £3 donation through a contactless device installed in a window display.

Non-profit organisation TAP London launched the new charity fundraising drive in partnership with Greater London Authority. Donation points are emerging across Central London and 100% of every donation made goes to the 22 charities in the London Homeless Charities Group.

Polly Gilbert, co-founder at TAP London, said: “We believe that small acts of generosity can add up to meaningful change. If we each made just one ‘TAP’ to tackle homelessness – we can create radical, lasting impact on expanding and sustaining vital services for homeless people. TAP London are thrilled to be partnering with the Mayor of London on this project and look forward to sharing news of the campaign’s progress with Londoners.”

Karen Baines, head of group marketing & communications at Shaftesbury added: “The central location of Seven Dials, situated in the heart of London’s West End, attracts a consistent high volume of footfall year-on-year and makes an ideal location for such a great cause as it will certainly capture the attention of the many visitors.”

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