Dark Romance pops up for Valentine’s Day in Camden Market

Florist will sell hand-dipped black roses for unorthodox romantics

LabTech, owner of Camden Market, has announced the activation of an alternative floral pop-up, Dark Romance Pop Up Florist, to celebrate Valentine’s Day.

Operating for the week in the lead up to Valentine’s Day, the pop-up flower cart offers individually hand-dipped black roses by the stem or bouquets on request.

Maggie Milosavljevic, LabTech’s commercial director, commented: “From our latest Dark Romance Pop Up Florist, to the market’s array of Valentine’s vendor specials, Camden is offering a truly unique interpretation on traditional Valentine’s Day celebrations for tourists and Londoners alike. These distinctive activations enrich Camden’s already diverse retail, food and beverage and entertainment offering, and align our vision to develop a characteristically alternative yet inclusive destination all year round.”

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