F&B and Leisure prove their pull

Research from CACI reveals 1 in 10 malls visits are F&B and Leisure driven

Research by CACI, the consumer and location intelligence specialist, has found almost one in ten trips to regional malls are driven primarily by F&B or leisure.

The research highlights that for retail brands and owners of retail destinations, 50 per cent of those people visiting primarily for F&B or leisure go on to spend on retail, highlighting the value of F&B-orientated consumer missions.  In addition, regardless of the original reason for visiting a destination, anyone that spends on F&B during a visit has a 48 per cent higher retail spend during their trip compared to visitors who just shop.

The research, which utilises Shopper Dimensions, CACI’s database of 800,000 customer-facing surveys from across the UK, also highlights differences in consumer behaviour across the UK.

Commenting on the insight, John Platt, director of CACI property consulting group, said: “Our latest research once again highlights that all is far from lost for retail and leisure destinations.  By thinking laterally and recognising there are other key reasons why consumers visit locations beyond retail, landlords can drive additional spend in stores.

“As with our recent online halo study, which demonstrated the important role physical stores play in growing online spend, this latest research reveals there is a clear need for bricks and mortar locations.  Crucially, however, destinations must be proactively managed, with a creative approach taken to providing a relevant, engaging and evolving experience for consumers to enjoy, whatever their original motivation for visiting.  As our research reveals, get it right and the outlook is encouragingly positive.”

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