British toy emporium, Hamleys, has selected Liverpool One to launch its latest in-store retail concept at 101 Paradise Street, marking the retailer’s debut in the city.
Officially launched on 19 September, the 2,000 sq ft store houses an array of games, puzzles, arts and crafts, spanning from traditional to high-tech, with expert toy demonstrators and special in-store appearances to enhance the magic.
Alison Clegg, director of asset management at Grosvenor Europe, commented on the opening: “Hamleys holds a very special, and sometimes nostalgic, meaning for many people, and we’re delighted to bring this joyful experience to Liverpool ONE. The star appeal, calibre and experience of Hamleys will add a new dimension to Paradise Street and to our wider retail offering, which has thrived since reopening in June. Hamleys is an exciting addition for the destination as we continue to drive Liverpool ONE’s momentum towards Christmas.”
CBRE and Metis acted for Liverpool ONE in the deal. CBRE acted for Hamleys.