Baba G’s debut spices up Camden Market’s North Yard
LabTech, owners of Camden Market, have signed Baba G’s, Indian inspired burger brand, marking their first dine-in restaurant concept in the Market’s North Yard.
Since winning Amazon Prime’s My Million Pound Menu earlier this year, the brand has been searching for a fitting bricks and mortar site to suit a restaurant offer. Baba G’s has selected the North Yard to bring its acclaimed, signature Bhangra Burgers to a new site that offers 50 covers inside.
Baba G’s is a stalwart of the London street food scene, launching in 2008 with a stall in Pop Brixton and starting its Camden journey with a stall in the West Yard, overlooking Regent’s Canal. Baba G’s will be keeping the unit in the West Yard.
North Yard is to become home to a brand-new, indoor selection of food and beverage operators, fusing the cobbled streets of The Stables Market with an enhanced area of dining options.
Maggie Milosavljevic, LabTech’s F&B commercial director, said: “Baba G’s popularity has shone through following over a decade of street food service, right up to being a winner of the Million Pound Menu. The brand now has the opportunity to open up a dine-in restaurant and our North Yard redevelopment really fit the bill for this type of operation. North Yard will capture the essence of Camden Markets with diverse street-food style cuisine, but adapt our offer to allow a sit-down restaurant service, building upon dwell time and opening the opportunity for later diners. Baba G’s offers a unique menu for visitors and will only continue to grow here in Camden’s North Yard.”