intu creates customer performance directorate

Rebecca Ryman leads new team focused on brand performance

intu has announced the creation of a new team and series of senior roles to transform how it will work with retail and leisure brands and boost their performance at its portfolio of popular destinations.

It includes four heads of partnerships who will bolster relations and grow new business across a range of sectors, and the posts will be held by Sally Haskayne, Bruce Gardner, Christopher Baker, Nick Round, James Miller and Rebecca Ryman.

Sally Haskayne, House of Fraser’s former retail operations director, has been appointed as head of fashion partnerships within intu’s new customer performance directorate.

Bruce Gardner, The Jockey Club’s former head of partnerships, will lead on strengthening and building new relationships with consumer goods brands.

Christopher Baker and Nick Round have moved over from intu’s asset management team to take on the roles of head of lifestyle partnerships and head of food, beverage and leisure partnerships resepectively.

James Miller has been appointed as intu’s head of analytics and insight with responsibility for using data to deliver commercial value for intu and the many brands it works with.

The customer performance directorate was formed as part of intu’s five-year strategy last year to drive the performance of its rent-paying customers and attract more online brands to its centres by working in closer partnership, sharing data and insight, and developing new products and services.

The directorate is  is led by Rebecca Ryman, intu’s customer performance director, who previously ran the leasing strategies for a number of centres including the transformational extensions of intu Lakeside and intu Watford.

Rebecca Ryman, customer performance director at intu, said: “We have built a team of sector specialists who will drive more value for our rent-paying customers and attract new brands to our centres for the first time. We will work closely with brands to develop and share new insight, products and services that will ensure their intu locations are their most successful.

“Get it right and we all succeed, with thriving destinations that continue to attract visitors and encouraging spend.”

Matthew Roberts, chief executive of intu, said: “We recognise that we need to work more collaboratively with our rent-paying customers and deliver additional value to help them navigate the challenges currently facing the sector. This will allow us to deliver an important part of intu’s strategy by ensuring all our customers flourish.”

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