Intu extends Playmobil partnership

Playmobil fun buggies rolled out at intu shopping centres

Playmobil fun buggies have been rolled out at intu shopping centres to bring the world-famous toy brand to life for millions of children. The high quality Playmobil fun buggies have been rolled out at intu Trafford Centre, intu Lakeside, intu Metrocentre, intu Merry Hill and intu Braehead as part of the sponsorship deal between the owner of the popular shopping destinations and the beloved toy brand.

60 fun buggies have been exclusively created for the ongoing partnership between the two brands. intu and Playmobil have previously worked together on Christmas Grotto and play zone experiences and Playmobil is the official sponsor of intu’s new family club which has 64,000 young members.

The campaign is also being supported by advertising on escalator wraps and pillars at intu shopping centres.

intu customer experience director Roger Binks said: “This is another fun way for children and adults to immerse themselves in the world of Playmobil as part of their day out experience at an intu shopping centre.

“intu centres welcome a million visitors a day and are some of the most popular destinations for young families. We’ve been working closely with Playmobil over the last few years to create new ways for their brand to flourish with us.”

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