Climbing operator Rock Up takes space at Essex destination
Indoor adventure climbing operator Rock Up is the latest brand to take space at intu Lakeside, following the launch of the destination’s 175,000 sq ft leisure development over the summer.
The new Rock Up attraction will be 9,500 sq. ft and feature 27 climbing walls towering over 8m, a vertical drop slide, traverse challenge, rotating climbing wall and a soft play centre.
This will be Rock Up’s second intu site following a successful opening at intu Watford last year.
Colin Flinn, regional managing director for intu said: “We’re very excited to welcome Rock Up to intu Lakeside, offering another new experience for our visitors, and further strengthening our leisure and retail mix. The transformation of intu Lakeside into a major leisure destination for the south east area is creating the perfect environment for brands like Rock Up to thrive.”
Heidi Duckworth, executive chairman at Rock Up, said: “Being in a leisure-focused destination with high footfall is key for us, and we’re so thrilled to be able to bring our fabulous new centre with 27 fun climbing walls to intu Lakeside’s 20 million annual visitors. It’s great to be part of the amazing new leisure offering at intu Lakeside, alongside some of Britain’s biggest and best operators.”