JYSK announces UK expansion

Danish home retail brand JSYK has announced plans to open six new stores in the UK over the next 12 months.

The retailer is set to open its 21st UK store on 17th October in Liverpool and will mark the brand’s biggest UK store to date.

Another five store launches are planned by the end of the financial year in August 2021, which will take their UK total presence to 26 locations.

Jenny Johnston, JYSK sales and marketing manager, UK & Ireland explains the thinking behind the expansion: “We are delighted to announce our plans for our UK expansion. Whilst is has been a tough year for retail in many ways, we are very confident in the market and over the next 12 months the company will continue to develop and grow.

“All of the stores that we launch will provide an excellent shopping experience while remaining incredibly safe with social distancing and a very high standard of hygiene and cleaning measures in place.”

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