Landsec launches West 12 experiential event

Landsec’s West 12, in Shepherd’s Bush, London, to host indoor lagoon

The central space at West 12 will see an indoor lagoon, complete with a series of islands, open underneath its malls as part of a partnership with rum brand Captain Morgan.

Produced by experience design studio Bompas & Parr, the indoor lake took 12 weeks to plan and construct and will host an extravagant immersive theatrical production, in a project which reflects the growing trend of experience in retail.

The Captain Morgan-themed nautical adventure offers customers the opportunity to navigate themselves by boat on the indoor lake. Along the way, they will receive rum-based rations and progressively accumulate the knowledge to make the finest rum punches. Armed with their recipe, they will be able to decipher a treasure map to find Captain Morgan’s hidden lair. Features will include a party bar of rum-based drinks, interactive challenges with immersive theatrical performers and beach-inspired food and entertainment.

Sam Bompas of Bompas & Parr said: “Landsec have been brilliant to work with –it’s clear to see they are passionate about placing experience at the heart of their destinations. It’s been fantastic to work with a team who are willing to embrace the future of retail; we expect the trend for experiences such as this to continue to grow and we’re pleased to be able to work with Landsec to deliver an experience which, to date, is one-of-a-kind.”

The experience runs from February to April 2019.

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