Menkind acquires Qwerkity

Gifts and gadgets retailer acquires online gift business

UK gifts and gadgets retailer Menkind has announced it has completed the acquisition of Qwerkity, a mail order and online gift business from its previous owners, The Book People.

Qwerkity has been developing its ecommerce business, in parallel with its mail order business. The acquisition marks an expansion into the gift market for Menkind, who just recently appointed its first Managing Director. Qwerkity has a significant customer base with older customers, which Menkind hopes will strengthen its position in this demographic. 

Paul Kraftman, CEO of Menkind, said: “We have a very clear vision of what we want to achieve with Qwerkity. Bringing the business in the Menkind family gives us a great opportunity to grow it using our digital, buying and fulfillment expertise”.

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