Morphe doubles up with intu

Morphe to open two stores in intu venues

Global makeup brand Morphe has signed up for two stores with shopping centre owner intu, at Newcastle’s intu Eldon Square and at Nottingham’s intu Victoria centre.

The 4,400 sq ft store at intu Eldon Square will be Morphe’s first in the north east of England as the American beauty brand works with intu to expand into some of the most popular retail locations across the UK. It will open another store at intu Victoria Centre in Nottingham this summer.

Kate Grant, regional managing director, intu said: “Thriving destinations like intu Eldon Square and intu Victoria Centre are key to Morphe’s UK expansion strategy, as they provide fantastic opportunities to increase its already impressive fanbase with compelling customer experiences that you can only get in store.”

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