New Balance steps into Icon Outlet

Performance wear brand to open this month

Icon Outlet at The O2, tthe urban outlet developed by AEG and Crosstree Real Estate Partners, has announced the signing of performance wear brand New Balance. The brand is set to take 2,700 sq ft of space and is due to open in October.

Speaking on behalf of AEG and Crosstree, Marion Dillon, leasing director for Icon Outlet, said: “Activewear is a trend-led category that attracts high volumes of diverse consumers, so we are pleased to announce New Balance is joining our line-up at Icon Outlet alongside top sportswear brands Nike, adidas and Asics.  We are committed to delivering a premium offer of trusted and popular UK and global brands.”

CBRE and CWM are the retail leasing agents for ICON Outlet.

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