NewRiver establishes first charity partnership with the Trussell Trust
NewRiver has formed a corporate charity partnership with the Trussell Trust, an organisation that aims to end hunger and poverty in the UK. The Trussell Trust supports more than 1,200 food banks across the UK to provide a minimum of three days’ nutritionally-balanced emergency food to people in need, as well as providing support to help people resolve the challenges they face. In 2018-19, food banks in the Trussell Trust’s network provided 1.6 million emergency food parcels to people in crisis. More than 550,000 of these went to children.
Through the partnership, NewRiver will provide financial support at a corporate level and from fundraising at its community shopping centres and community pubs, as well as identifying local opportunities to use assets for storage, donation drop-off points, awareness campaigns and volunteer recruitment.
Emma Mackenzie, head of ESG at NewRiver, said: “Given our national reach, we are uniquely placed to help the Trussell Trust to raise awareness and support those in need across the UK. Our fundraising is off to an excellent start, with £20,000 raised through our annual ‘Way of the Roses’ charity cycle ride, which will see members of the NewRiver and Hawthorn Leisure teams cycle 170 miles between our shopping centres in Morecambe and Bridlington.”