London Designer Outlet (LDO) in Wembley Park has announced the signing of fashion retailers Police, marking its first store in London, and NICCE, opening its first stand-alone store, to be joining the line-up at the outlet centre.
NICCE is a contemporary casual fashion brand inspired by London’s culture and emerging music scenes. It will be opening its first stand-alone store and its first outlet store at London Designer Outlet having taken a lease on 1,500 sq ft of space.
International brand Police will offer its full range of fashion and accessories including its denim collections of jeans and jackets, leather goods, watches, perfumes and eyewear, housed in a 1,800 sq ft unit.
Matt Slade, retail director at Quintain, said: “It’s incredibly encouraging that considerable leasing progress has been made throughout lockdown with four new fashion brands exchanged including Police and NICCE. The new signings will be great additions to the wide choice of top and premium brands at London Designer Outlet.
“It’s extremely positive to see how well the centre has performed since the retail offer reopened in mid-June, reflecting the ongoing resilience of the outlet sector and the appeal of Wembley Park as a destination for shopping and dining for the onsite and local residents in addition to visitors from further afield within the catchment.”