Notcutts to grow concessions business

Garden centre operator appoints GCW across its portfolio

Notcutts has appointed GCW to provide concession agency advice across its UK portfolio of 18 garden centres.

The family-owned business, which celebrated its 120th anniversary in 2017, is part-way through implementing a five year plan, which includes the refurbishment and redevelopment of their garden centres and the opening of iconic show gardens. This change programme has also provided an opportunity for Notcutts to review and enhance its commercial tenant partner offer across the portfolio.

Notcutts CEO Nick Burrows said: “Concessions are an incredibly important part of the customer experience and we look forward to working with GCW to ensure we continue to partner with the best retail and leisure brands in the business.”

GCW director Gareth Storer added: “The garden centre market is constantly evolving and larger businesses such as Notcutts often lead the way in terms of customer experience. They are increasingly a leisure destination in their own right and concessions add variety, enhance the experience and increase dwell times.”

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