Porsche pops up

Porsche launches AR experience at intu Trafford Centre

Sports car manufacturer, Porsche, has launched an interactive pop-up store at intu Trafford Centre. The Porsche Life pop-up store is designed to encourage customers to interact with the brand and explore it through a digital playground.

A focal point of the pop-up store is a large scale model of the Mission E, the upcoming Porsche battery electric sports car, which will launch by the end of the year. An augmented reality app enables customers to virtually drive the vehicle, customise it and discover its components in X-ray vision.

Roger Binks, customer experience director for intu, said: “With over a million customer visits each day, our shopping centres offer huge opportunities for brands to raise their profile and draw in crowds. We’re extremely excited to see Porsche come to life in its latest pop-up store which will entice customers into our centres from further and for longer.”

Over the past five years, the number of car showrooms that have opened across intu’s prime regional shopping centres have doubled (four openings from 2014 to 2015 and nine from 2016 to 2018). Brands including Mercedes-Benz Vans, SEAT and Tesla have taken space at intu centres.


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