Brand opens largest new shopping centre branch in 25 years
Primark has opened its highly anticipated 75,000 sq ft store at centre:mk, owned by Hermes Investment Management and AustralianSuper. Even before the addition of the new anchor store, the Milton Keynes mall was recording footfall growth ahead of the national benchmark with close to 25m shopper visits in 2018.
Located in the former BHS unit on Silbury Arcade, the new store features larger shopping aisles as part of Primark’s new store format, and showcases the entire range of womenswear, menswear, childrenswear and homeware. Exit surveys had shown Primark to be the most requested store among visitors to the destination.
Hermes’ Ed Sellick said: “The opening of Primark is a huge milestone and highlights the dedication to our strategy of ‘reimagining an icon’ that has seen over £60m investment across the shopping destination since 2016. This includes the recently completed 1,400-space new technological multi-storey car park, and £10m refurbishment of Sunset Walk and award-winning Guest Services area to ensure our visitors have an experience reflective of our status as a leading UK shopping destination.”
MMX Retail and CBRE acted for centre:mk and Douglas Stevens & Co represented Primark.