Primark to open pop-up store at Boxpark Shoreditch

Fast fasgions first ever pop up will run for three weeks

Primark has chosen Boxpark Shoreditch in East London for the location of its first ever pop-up store.

The 1500sq ft store will open from 18 February 18 until 8 March 8, with the main purpose of the pop up to launch its new Wellness collection, featuring 75 products across womenswear, menswear, homeware and skincare.

The Wellness collection is a result ofthe Primark Cares initiative, marking the retailer’s plans to be a responsible retailer and offer more products made using environmentally friendly materials.

A dedicated Wellness hub stocking the full collection in 11 Primark stores across the UK and Ireland. and a further 200 stores in the EU and the US will stock selected parts of the collection.

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