Fast fasgions first ever pop up will run for three weeks
Primark has chosen Boxpark Shoreditch in East London for the location of its first ever pop-up store.
The 1500sq ft store will open from 18 February 18 until 8 March 8, with the main purpose of the pop up to launch its new Wellness collection, featuring 75 products across womenswear, menswear, homeware and skincare.
The Wellness collection is a result ofthe Primark Cares initiative, marking the retailer’s plans to be a responsible retailer and offer more products made using environmentally friendly materials.
A dedicated Wellness hub stocking the full collection in 11 Primark stores across the UK and Ireland. and a further 200 stores in the EU and the US will stock selected parts of the collection.