Primark opens new flagship store at intu Merry Hill
Primark has substantially enlarged its intu Merry Hill store by more than 70%, as the retailer extends its flagship store into the former BHS unit.
Primark will be the latest major tenant to upsize at intu Merry Hill following Topshop, River Island and JD Sports. Next also launched one of its biggest UK stores at intu Merry Hill earlier this year and is trading well ahead of expectations.
Nick Round, regional managing director at intu, said: “Primark is a fantastic example of how we’re repositioning underperforming retail space to bring in new and exciting brands or alternatives. At a time when retail is suffering from negative sentiment, this significant investment by Primark demonstrates not only their commitment to intu Merry Hill but also to physical retail.”