Puma pounces on LDO

Athleisure brand opening its first outlet in London

Quintain has announced that German athleisure footwear provider Puma has signed to open its first outlet store in the capital at London Designer Outlet.

The 2,365 sq ft Puma store is the company’s first outlet shop in London and will offer its wide range of trainers, sneakers, clothing and accessories.

Fouad Gross, General Manager of Puma Retail Europe, said: “Wembley is known world-wide for sports & leisure and is an appealing London destination. As a global sports & lifestyle brand, Puma is delighted to be opening a store in the London Designer Outlet in Wembley Park.”

Sue Shepherd, Realm’s General Manager for London Designer Outlet, said: “Pumawill be a great addition to our athleisure choices. We’re proud of the calibre of brands that we continue to attract and, as we pass our sixth anniversary, we can build further on our consistent trading track record and impressive tenant mix.”

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