Businesses urged to open doors to billions held by purple pound consumers
Businesses are being encouraged to register for Purple Tuesday 2019 to learn more about the purple pound – the spending power of disabled people and their families.
Purple Tuesday is an international call to action which will take which place on 12th November 2019. Created and coordinated by disability organisation Purple, it celebrates the power of the purple pound and asks businesses to make a commitment to improve their offer to disabled people. Businesses that register for Purple Tuesday will benefit from free resources from Purple on topics such as website accessibility and customer service training.
Last year over 750 organisations participated, including many leading retail destinations. Geraldine El Masrour, centre manager of Motherwell Shopping Centre, worked with Purple to prepare the centre for Purple Tuesday and saw first-hand the impact of the day on her staff and customers: “Following Purple Tuesday, one of our security officers put his dementia training into action to support a shopper, who had previously been seen as disruptive, to make a purchase. The customer was so happy he cried.”
Mike Adams OBE, chief executive of Purple Tuesday said: “Meeting the needs of disabled customers makes commercial sense for businesses of all sizes, from all sectors. Purple Tuesday is a milestone moment, but the issue is relevant 365 days a year. From retail to restaurants, tourism to insurance, we’re calling on businesses across all sectors to back Purple Tuesday and commit to changing the customer experience for disabled people for good.”