Shaftesbury has announced the introduction of a digital initiative called Seven Dials @ Home to ensure the community and consumers can remain connected to Seven Dials during the lockdown.
The campaign features curated content created in partnership with Seven Dials’ restaurant and retail occupiers for their social media followers.
The launch of Seven Dials @ Home also coincides with the opening of the Seven Dials Market Cornershop by KERB, operator of Seven Dials Market. The Cornershop is a one-stop, digital delivery service modelled on traditional corner shops with a dedicated website via which customers can order small or large veg or fruit and veg boxes. . Also available is a range of wines, soft drinks, cocktail kits and beers.
Karen Baines, head of group marketing and communications at Shaftesbury, commented: “Seven Dials @ Home is a collaboration amongst the Seven Dials community that will enable our customers, retailers and restaurants to continue to engage and support one another during this time. The digital campaign series is designed to create connections and inspire conversations as we would do in our physical space. KERB’s Seven Dials Market Cornershop adds to this by offering people living in the West End and greater London another important and convenient service whilst supporting local businesses, which reflects the community ethos we share with KERB.”
Simon Mitchell, managing director of KERB and curator of Seven Dials Market, added: “The Cornershop has been created to help the tens of thousands of Londoners that have made Seven Dials Market such a success. Our aim is to make things a little easier for people living in the West End during the lockdown, while at the same time benefitting our traders and suppliers as they too navigate this exceptional time