Shaftesbury announces Stance

Sock brand open their flagship store in London’s West End

Shaftesbury has announced that sock brand Stance has opened their flagship in London’s West End at 45 Carnaby Street. The US founded brand, which focuses on ‘Human Originality’, has taken a 800 sq ft space and will showcase the latest lifestyle and performance collections and brand collaborations.

Samantha Bain-Mollison, head of retail at Shaftesbury says: “We are excited that Stance has opened in Carnaby. The brand’s creative and experimental style of retail fits perfectly in Carnaby and is a welcome addition to the iconic street.”

Rich Philip, marketing director at Stance said ahead of the opening: “We can’t wait to bring our brand to the Carnaby community. We have had some great success in the West End and Carnaby was the natural next step for us, sitting alongside some of the most iconic brands and retailers in London. We’re planning on using the store to help us celebrate creativity with artist workshops, experiential events and Punk and Poet signings. We will also showcase our latest collections of underwear and t-shirts, brand collaborations and some exciting Carnaby exclusives.”

share on:

Leave a Response