Brands sign up at all four Affinity Outlet centres
Global Mutual has confirmed a slew of new lettings across its four Affinity Outlet centres in Staffordshire, Devon, Fleetwood and Sterling Mills, leasing a combined 21, 526 sq. ft. of retail space.
Affinity Staffordshire has reached 100 per cent occupancy following the confirmation of three lettings to clothing and fashion brands, including to classic British brand Jaeger which is taking 1,456-sq ft ., marking its fourth Affinity Outlet location. Scottish heritage brand Edinburgh Woollen Mill is also taking a new 3,002-sq ft store, with up and coming premium fashion brand Jayley signed for a 1,462 -sq ft store, its third location in the UK.
At Affinity Lancashire, clothing and outdoor brand Regatta/Craghoppers is creating a new 4,100-sq ft flagship store, greeting cards retailer Hallmark increasing their space by 20 per cent, taking a 1,700-sq ft unit, and clothing retailer Weird Fish is also joining Affinity Lancashire, taking 1,197-sq ft.
Two new letting are confirmed at Affinity Sterling Mills in Scotland, including independent fragrance retailer, The Fragrance Shop, a taking 909-sq ft unit and outdoor specialist retailer Regatta/Craghoppers taking a 3,700 -sq ft store.
And at Affinity Devon, footwear brand Clarks is leasing 3,500-sq ft, while The Fragrance Shop is taking 500-sq ft. A planning application is also about to be submitted for the development of a new cinema, hotel and restaurants at the Devon centre.
Steven Gray, Director of Retail at Global Mutual, said: “Since taking ownership and management of Affinity, our strategy has been to refocus and raise the bar of the retail proposition across all of the centres, including blending value and outlet propositions, and our success is testament to the strength of our long term relationships working with key retail brands. Over the last two years, we have seen 20 new brands signed to Affinity, and have secured a number of repeat relationships with retailers across the portfolio.
Global Mutual asset manages all four Affinity Outlet centres in the UK on behalf of Karlin Talke Ltd, comprising a combined portfolio of nearly 500,000 sq. ft.