Action sports brand opens first of its kind store in Covent Garden
The Mercers’ Company has announced that Vans, the original action sports brand, has kicked off its UK retail transformation with the opening of its new Boutique store at 5-7 Neal Street, the first of its kind in Europe.
Comprising two floors and spanning 4,359 sq ft the concept store stocks a premium selection of footwear, apparel and accessories, including Vault by Vans and their latest collaboration with designer Vivienne Westwood. The store is set to house a variety of installations, workshops and events.
Diego Baronchelli, vice president direct to consumer at Vans, commented: “We are very excited about our retail transformation coming to life in London, we aim to provide shoppers with a much needed differentiated and authentic consumer experience. The Covent Garden Boutique store will be followed by the opening of Vans’ first store on Oxford Street and a series of store re-fits, including Vans Carnaby Street.”
Simon Taylor, property director at the Mercers’ Company, added: “We are always looking to work with pioneering brands at the forefront of the retail industry and Vans’ exciting new Boutique concept fits in seamlessly amongst the fashion-forward retailers in Covent Garden.”
Hanover Green Retail and JLL acted on behalf of the Mercers’ Company, CBRE acted for Vans whilst Colliers represented LaDuca