Liverpool One to house boutique travel specialist’s ‘v-room’ concept store
Boutique travel specialist, Virgin Holidays, has launched its largest UK ‘v-room’ concept store at Liverpool ONE, managed by Grosvenor Europe.
The flagship 2,000 sq ft ‘v-room’ offers a luxury, immersive experience for visitors booking holidays, with brand new features for Liverpool, including a hidden cinema – a disguised in-store experience, offering customers ‘a flavour of the Virgin brand to be enjoyed with popcorn.’
The store also has a new ‘Pod’ containing an immersive light and sound experience and a lucky red vending machine. Innovative design features include: a green living wall, lounge-style seating, a prosecco bar and dedicated kid’s area to keep younger travellers entertained.
Rach Wilton, head of retail at Virgin Holidays commented: “We’re delighted that we can bring the very latest in our retail offering and our unique holiday store concept to the shoppers of Liverpool. We know holidays are evolving and our customers want more than the traditional travel one-stop-shop.
Alison Clegg, director of asset management at Grosvenor Europe, commented: “Liverpool One continues to attract international brands, such as Virgin Holidays and has become a destination for luxury, premium retail whilst also offering immersive experiences within these retail concepts. Additionally, seasonal pop-up stores add a festive element to our offer and something that will certainly be attractive to Liverpool One’s visitors.”
Cushman and Wakefield and Metis acted for Liverpool ONE and Cushman and Wakefield represented Virgin Holidays. Halewood International acted for themselves.