Biggest store to date for travel operator
Virgin Holidays has now officially opened its biggest ever store, totaling over 1,700 sq ft, at centre:mk, Milton Keynes’ leading retail destination which is jointly owned by Hermes Investment Management and AustralianSuper.
The £500,000 flagship ‘v-room’ is the first ever travel store to offer personalised spa treatments. Virgin Holidays award-winning ‘v-room’ concept is revolutionising the high street holiday booking experience – allowing shoppers to receive complementary massages and manicures, alongside a virtual reality rollercoaster and an exotic cocktail bar.
Ed Sellick, on behalf of centre:mk, said: “This well-established brand is a great addition to our retail line-up and their selection of centre:mk for their biggest flagship store to date is testament to the extensive £60m investment in the shopping centre. We are keen to create the best consumer experiences at centre:mk and encourage leading brands to express themselves. Seeing Virgin Holidays successfully open its flagship ‘v-room’ store in the centre bodes well for the future.”