What shoppers are buying this Christmas

Hammerson reveals most popular gifts for Christmas 2019

Hammerson has revealed the top selling gifts from across their portfolio in the lead up to Christmas.

Shopping started earlier year according to the retail investor, with footfall up 7.1 per cent over Black Friday weekend, with 4.5m weekly visitors heading for its retail destinations throughout December, with 1.1m visitors expected on the final Saturday (21) before the big day.

Topping the list this year for presents are: luxury gifts, such as perfume sets and jewellery; movie merchandise for blockbuster films; Lego and L.O.L Surprise! dolls for children; and engaging experiences such as ice skating and Star Wars and Frozen 2 themed events.

Mark Bourgeois, managing director UK & Ireland, said: “Consumers all over the UK and Ireland are determined to make this Christmas special. Whether its tracking down that unique fragrance or dashing for the LEGO Batmobile, customers are going the extra mile to get the perfect present. It’s clear that for many people, the only way to make sure a gift is just right is by buying it in-store. Nothing beats seeing something with your own eyes, and that’s reflected in our footfall numbers.”

“As they have been all year, consumers are looking for an experience when they visit our destinations, even when sorting out their Christmas shopping. Increasingly, people are combining a visit to the shops with a meal, trip to the cinema, or a skate. As we look to 2020, we are committed to both stepping up the brand mix in our destinations, and to introducing even more exciting, independent F&B brands, as well as the latest leisure concepts.”

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