Whopper instruction for Lunson Mitchenall

Retail and leisure agent wins Burger King mandate

Lunson Mitchenall has been instructed by master franchisee Burger King UK to to roll out its acquisition strategy throughout the UK. The brand is looking to open at least 30 new outlets a year for the next three years and Lunson Mitchenall will cover East Anglia, South East, South West and South Wales.

Lunson Mitchenall has already secured nine new sites for Burger King UK with recent openings in Brentwood and Cheltenham and more in the pipeline. The focus of the expansion is centred around those high footfall areas where there isn’t a pre-existing Burger King UK presence and includes transport interchanges, drive thrus and retail parks, high street locations and shopping centre food courts. The requirement is for sites between 1,600 and 3,000 sq ft.

Lunson Mitchenall director Matt Maynard said: “It is a really interesting time for the fast food market in particular which, against the wider economic back drop, is enjoying strong growth thanks to a shift in perception of fast food and consumers responding to Burger King’s reinvigorated offering.”

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