Carvela signs up for Bluewater

Landsec has announced the signing of a standalone store for Carvela, the women’s footwear and accessories specialist retailer, at Bluewater, Kent.

Taking a 1,196 sq ft unit, adjacent to Apple on Upper Guildhall, Carvela’s Bluewater boutique will be the brand’s seventh bricks and mortar store in the UK, and its first in the South East.

Featuring its unique ranges of shoes, bags, and accessories, the brand will be launching the store later this summer under their ‘fashion for a fearless generation’ focus.

Rob Hardie, portfolio director at Landsec, co-owner and asset manager of Bluewater, commented: “Following the success of Carvela’s capsule collection in Bluewater’s Kurt Geiger store, we have worked with the brand to create a bespoke standalone boutique that will help Carvela realise its full potential.”

Sarah Pugh, head of Carvela buying and merchandise, added: “Signing for a dedicated store at Bluewater is another great step forward for Carvela.  Bluewater is a destination with huge draw for our customers, and one where we have performed brilliantly in the past.”

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