footfall figures for Ellandi’s portfolio of community
shopping centres show shopper levels exce
eded pre-pandemic levels by 5%,
according to Visitor Insights (VI) data.
The results suggest the portfolio has outperformed the UK shopping centre trend for June by 41%, compared to the British Retail Consortium’s (BRC) Sensoramatic IQ national benchmark.
Community shopping centres on local high streets, away from major urban areas benefited from localised shopping behaviours have, under the government’s restrictions, proven more resilient to closures than the wider market, due to many providing local essential amenity.
Ellandi’s annual Intercept Survey findings from 10,000 shoppers across the UK also suggest these centres have faced less competition from increased online shopper purchases, as shoppers in these catchments only report a 4% increase in their online retail activity compared to pre-pandemic levels.
Even as footfall increases in shopping destinations across the UK, Ellandi’s portfolio footfall still continues to outperform, with 95% of locations showing footfall above the BRC’s UK shopping centre benchmark in June.
Ellandi’s co-founder, Morgan Garfield, commented: “As Covid restrictions are relaxed it is becoming easier to differentiate between successful and struggling retail locations. These figures support our long-held view that community locations offering essential retail and services have a sustainable role and purpose. We expect that as the investment market becomes more active this will start to be illustrated in differentiated and improved pricing for strong community shopping places.”