Experimental Perfume Club brews lab-boutique at Seven Dials

Shaftesbury has announced that Experimental Perfume Club (EPC) has opened the doors to its first ever ‘lab-boutique’ at 53 Monmouth Street in Seven Dials.

Spanning 550 sq ft, the space serves as EPC’s flagship and offers an environment that ’empowers consumers to explore, understand and create their own fragrance’.

EPC in Seven Dials will also house the brand’s own eponymous scent collection, and is set to facilitate both informative workshops and one-to-one appointments, as well as private groups and corporate events, as and when Covid restrictions allow.

Commenting on the launch, Samantha Bain-Mollison, retail director at Shaftesbury, said: “Experimental Perfume Club’s lab-boutique gives visitors the opportunity to have a one-of-a-kind in-store experience and to walk away with a bespoke and personalised product, and it is this sense of  uniqueness which really resonates with the Seven Dials community.”

Emmanuelle Moeglin, founder-perfumer at Experimental Perfume Club added: “Our new home and flagship in Seven Dials will allow us to grow and expand our educational and experience-led operations, amongst a like-minded and tight-knit brand community. We are thrilled to have the exposure to new audiences from this Monmouth Street location and very excited to connect with more perfume lovers in this space.”   

Nash Bond, Hanover Green Retail and Cushman & Wakefield represented Shaftesbury. EPC dealt directly.

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