Footfall surge anticipated for Black Friday

According to retail experts Springboard, UK footfall across all retail destinations is set to rise by + 7.9% in the week leading up to Black Friday compared to the previous week.

The biggest increase will be seen over Black Friday weekend where footfall will peak on Friday with an expected rise of +19% and continue into the weekend with rises of +13% on Saturday and +11% on Sunday.

Shopping centres are anticipated to be the most attractive destination for shoppers to visit on Black Friday as footfall is predicted to rise by 24%. High streets will also see a rise of 20% and +6% in retail parks.

Diane Wehrle, Insights Director at Springboard commented: “High streets and shopping centres will be the winners in terms of the uplift in shopper numbers, as consumers make the most of the opportunity to grab Christmas presents early to ensure they don’t suffer from any supply shortages but also soak up the Christmas feel that was so absent last year.

“However, retail parks will continue to appeal to shoppers due to the compelling discounting offered by electrical and homeware retailers that is a key feature of Black Friday, together with their accessibility and free parking, which makes it easy and convenient for shoppers to click and collect online purchases.”

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