Footfall up across February despite stormy weather

Despite the third week of February being impacted by severe storms (Dudley and Eunice), footfall across UK retail destinations over the month as a whole rose, Springboard revealed in its latest Footfall Monitor and Insights report.

Despite the third week of February being impacted by severe storms (Dudley and Eunice), footfall across UK retail destinations over the month as a whole.

The uplift in February 2022 marks a reversal of the result in six of the nine years up to and including 2019, when the annual change in footfall in February worsened from January despite the occurrence of the school half term.

” Some of the stronger performance in February is likely to have emanated from the drift back of employees to offices, although this has been a steady trickle rather than a flood, and continues to suppress footfall in major city centres,” said Springboard marketing and insights director, Diane Wehrle.

“February appeared to represent a sweet spot in terms of returning footfall, with consumers’ confidence riding high on the back of the removal of Covid restrictions.

“However, the concern for retailers over the coming months must be the likely impact on spending of rising household energy prices and fuel costs.”

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