The Lexicon, Bracknell, has today announced that Frasers Group plc will be taking 40,000 sq ft at the scheme for its Sports Direct, USC, GAME and Evans Cycles brands.
Located within Princess Square – which recently underwent a £30m refurbishment/redevelopment – the new brands will be making their mark with branded frontages and a modern glazed façade to replace the existing brick frontage.
Harry Pickering, head of UK retail at Schroders, called the signing “another important milestone for Bracknell’s regeneration”. He said: “The latest signing of Sports Direct, in addition to The Real Greek and Crew Clothing in November, and earlier deals with Hollywood Bowl and The Botanist for the upcoming development of The Deck, show that brands are committed to the popular town centre as we look to plot a pathway to recovery after the pandemic subsides.”
James France, head of global leasehold properties at Frasers Group comments: “Our new multi-fascia lifestyle stores offer customers the very-best sporting and lifestyle brands. The ongoing refurbishment of Princess Square and the addition of The Deck are real signals of intent from the developers of how they intend to cater to the wider Berkshire catchment, so we’re delighted to be moving into The Lexicon and join in this exciting project.”
The joint agents for The Lexicon, Bracknell are CBRE and Lunson Mitchenall.