Hamleys signs up for Edinburgh’s St James Quarter

St James Quarter, the recently opened 1.7 million sq ft city centre retail destination in Edinburgh, has announced the signing of Hamleys, the world’s oldest and largest multinational toy retailer.

Set to open in the coming weeks, Hamleys will take 2,475 sq ft at St James Quarter.

The brand will bring its array of toys including its collection of Hamley bears, speed racing car toys and other family favourite items.

Chris Pyne, director of retail, Nuveen Real Estate commented: “The Hamleys brand has been a staple of the British shopping scene for over 260 years, and we are thrilled to add them to our line-up. Hamleys will further diversify the great mix of international brands and popular local names at St James Quarter as we seek to build further on our exceptional shopping offer.”

Mr. Sumeet Yadav, chief executive officer – global retail business at Reliance Brands Limited added: “We are delighted to open at St James Quarter. Every year more than 10 million families visit us across the world for a unique Hamleys experience where we bring to life many Worlds of Play.

“Every visit to Hamleys is a reward in itself, the toy purchase is a bonus for the child. I am sure children will build lasting memories of fun and joy while adults will relive memories of their childhood at Hamleys in Edinburgh.”

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