Mermaid Quay signs deal for new café with Apprentice winner

Schroder UK Real Estate Fund (‘SREF’) has signed a deal to bring The Apprentice winner Alana Spencer’s new By The Sea café concept to Mermaid Quay, on Cardiff Bay’s waterfront.

The new café, which is set to open in April/May 2021, will be the first of a Wales-wide roll out of up to 10 new “By The Sea” venues in 2021.

The café will operate as a takeaway with seating available for customers to use after having ordered. It will feature the Ridiculously Rich by Alana’s range of luxury cakes, as well as savoury meals such as vegan happy chicken, super loaded Reuben sandwiches with loaded fries, shakes & sundaes, sweet treats of cookie pizzas, cookie dough, all washed down with a selection of hot and cold drinks.

Spencer opened the first By The Sea café in Aberystwyth in October 2020 and is now looking to roll the concept out to key locations across Wales.

Commenting on the opening at Mermaid Quay, Alana Spencer said: “After a successful six months at our first By The Sea concept store we decided it was time to expand. Our key points to look for were beautiful waterfront spots that are on walking routes. Cardiff Bay ticked all these boxes for us. It’s a big jump for us but one we are excited to make. Bring on the next chapter of Ridiculously Rich By The Sea.”

Harry Pickering, SREF’s Head of UK Retail, said: “Ridiculously Rich By the Sea is sure to prove a popular destination at Mermaid Quay.  We are always keen to have strong Welsh businesses as part of the tenant line-up, complementing the UK-wide brands. The cakes are delicious and we can’t wait for the café to open.”

Letting agents for Mermaid Quay are Savills and Smith Price RRG.

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