intu Merry Hill has announced that pop-up artisan cheese store The Chuckling Cheese Company has opened in a permanent unit at the centre.
Following a successful year operating from a kiosk at the centre, The Chuckling Cheese Company has now moved into a new store, which will enable their full range of products to be stocked adding craft beers, gins, vodkas, coffee syrups, fudge bars and giant meringues to their established favourites.
Colin Flinn, on behalf of intu Merry Hill said: “With 96 per cent of stores now open at the centre, it’s a great time to welcome back The Chuckling Cheese Company to a larger unit offering even more artisan produce for our growing number of visitors to enjoy.
“The Chuckling Cheese pop-up has built up a loyal following over the last 12 months and we look forward to seeing visitors’ reaction to the new store.”
Emma Colclough, director at The Chuckling Cheese Company, said “We’re really excited to open a permanent shop at intu Merry Hill. The additional space means we can bring the full Chuckling Cheese experience to our visitors and we look forward to welcoming both regular and new customers to our fantastic store.”