Two brands to make debut at Bluewater

Landsec has announced the launch of two new retail concepts at Bluewater, one of Europe’s leading retail and leisure destinations: Crep Collection Club and Vanilla.

Crep Collection Club, the trend-led sneaker specialists, have opened their first standalone store in a 1,042 sq ft unit at the destination after two years of online-only operations. It will offer Bluewater guests a selection of trainers, including otherwise hard to find releases for styles such as the Jordan 1, Air Force 1, and Air Max by Nike.

Accessible fashion concept brand Vanilla has launched its debut space at the destination, following the success of its established online and concession presence.

Vanilla Bluewater has opened on the Upper Thames Walk adjacent to H&M, combining well priced fashion labels Blue Vanilla and Pink Vanilla for the first time in a unit spanning 3,616 sq ft.

Rob Hardie, portfolio director for co-owner and asset manager of Bluewater, Landsec, commented: “The launches of bricks and mortar debuts for Crep Collection Club and Vanilla adds a point of difference for Bluewater’s retail offer. Bluewater continues to attract emerging and independent brands alongside well-established international names. These openings join a number of other brands who recently selected Bluewater and reinforces our position as one of Europe’s leading retail and leisure destinations.”

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