Zara has opened its first new concept store in the UK at Bluewater. The 37,000 sq ft store, which is double the size of Zara’s previous store at Bluewater, shares its design with Zara’s other global flagships in Barcelona and Dubai.
The new Zara showcases the brand’s full ranges for men, women and children over two floors. In addition, the upper level includes a mezzanine featuring Zara Home.
The store also features an Automated Collection Point, at which customers can pick-up online orders using QR codes or PINs provided at the time of ordering online. The store also includes self-service and dedicated refund tills which is says are to ensure the experience is as seamless as possible.
Rob Hardie, portfolio director at Landsec, co-owner and asset manager of Bluewater, said: “It is a testament to the strength and appeal of Bluewater to brands and consumers alike that Zara has chosen it as the debut location in the UK for its new global flagship concept. The store provides Bluewater’s guests with a genuine omni-channel experience that sets a precedent for the future of retail.”
CBRE and Time Retail Partners represented Bluewater. Inditex dealt directly.