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    Marketing

    Footfall gets a boost

    Iain HoeyBy Iain HoeyNovember 4, 20192 Mins Read
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    Springboard  report week on week increase across retail destinations

    The final week of the school half term period delivered more positive footfall results than the previous week, according to Springboard, with a week on week increase in footfall across retail destinations of +5.5 per cent versus a flat result the week before.  This was not enough of an uplift to deliver an annual increase, and footfall declined on a year on year basis by -2.3 per cent.

    There was a significant difference in footfall performance between the weekday period and the weekend;  between Monday and Friday footfall rose from the week before by an average of +8.8 per cent but then over the weekend declined by -1.5 per cent.  And there was equally stark difference between weekdays and the weekend in terms of the change in footfall from last year; an increase of +1.4 per cent between Monday and Friday but an annual decline of -10 per cent over Saturday and Sunday.

    The increase in footfall from the week before was largely similar across all destination types, but once again it was high streets that suffered the most on an annual basis with a drop in footfall of -3.2 per cent versus -1.3 per cent in shopping centres and -1.6 per cent in retail parks.

    Footfall increased from the week before across all UK geographies, with particularly large uplifts in the West Midlands (+11.4 per cent) and Northern Ireland (+11.1).  However, on an annual basis once again footfall declined in all areas of the UK, with decreases that were greater than the average in seven of the ten geographies and which were particularly significant in Wales (-7.7 per cent) and Northern Ireland (-6.5 per cent).

     

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    Iain Hoey

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