Sloane Stanley has announced the signing of luxury pet lifestyle brand and grooming parlour, Love My Human, for a brand-new 1,810-sq ft concept at 330 King’s Road, set to open to the public in July.
Titled the Love My Human ‘Townhouse’, the new boutique site will offer pets and their ‘parents’ the ‘ultimate quirky, yet luxurious experience for dogs and their human owners alike’.
The ground floor will comprise a dog friendly café and deli, offering human-grade dog food, treats and ‘puppachinos’, as well as a classic all-day breakfast and lunch menu for pet-parents and children, including items such as dachshund shaped sandwiches and indulgent buddha bowls.
The first floor will house a 400 sq. ft+ luxury ‘Doggie Daycare’, providing an ‘enriched’ dog care experience that emulates the offering at Love My Human’s flagship boutique, with secure pens for different sized dogs and a quiet space for sleeping dogs and puppies within the temperature-controlled room.
The establishment’s second floor will comprise dog therapy treatment rooms involving a number of ‘therapists in residence’.
Commenting on the news, Hannah Grievson, Head of Property at Sloane Stanley said: “The King’s Road attracts a vibrant, affluent clientele with a passion for pets, and just like their human owners, their furry companions have very discerning tastes that need to be fully catered for. The signing of the Love My Human Townhouse responds to the needs of our community (both two and four legged) and bolsters the iconic and creative offering across the estate and within Chelsea. We are delighted that the brand has chosen to evolve their concept with us and expand into a much anticipated second site.”
Jenny Matthews, Founder of Love My Human added: “We are so excited to be embarking on our second luxury pet offering on the King’s Road following the success of our original boutique as well as our online business. With more people spending time at home and choosing to take the leap into pet ownership, our clientele have become increasingly well-engaged with our brand as we recognised the demand to grow our pet community.”
