Liverpool One and Culture Liverpool have commissioned a major piece of artwork to symbolise Liverpool’s growing popularity as a must-see city, in the form of a giant 14.5m-long sign.
Located on Thomas Steers Way near to the Hilton Hotel, the ‘LIVERPOOL’ installation is visible from The Strand, visible to visitors heading into the city centre.
The creation follows an uplift in the number of visitors to Liverpool, with the city becoming one of the country’s most visited places in the UK by domestic tourists.
Donna Howitt, place strategy director at Liverpool One, said: “During the pandemic, many of us rediscovered what’s on our doorstep, whether that is a local beauty spot, a hidden gem restaurant or simply the chance to be a ‘tourist’ in our own city.
“This new piece of artwork is a chance to mark how local people have supported the city, as well as a chance to celebrate how we are growing in popularity as a must-see UK destination.
Chris Brown, director of Marketing Liverpool, said: “Liverpool is a place that is held in deep affection across the globe for its arts, music and culture and, of course, our warm welcome.
“We’re extremely proud that, despite the challenges of the pandemic, the city as a whole has surpassed national average visitor numbers, which is a real testament to hospitality and leisure businesses right across the city region.”
